Ran a reach experiment and the results surprised me

I ran a little reach experiment last week.

Over the past 7 days, I shared the same free Core Message Finder across platforms and tracked clicks. I expected Twitter (360 followers) to win. It didn’t.

• Medium: 20 clicks (163 followers)
• Twitter: 11 clicks (360 followers)
• Facebook: 2 clicks (brand new account)

The result:

Medium drove ~82% more clicks than Twitter with less than half the audience.

What this suggests (so far):

• Smaller but aligned audiences can outperform bigger ones.
• It’s not about posting more—it’s about being seen more where the message fits.
• Frameworks beat tips: the post that performed best was the simple idea that posts fade, reach compounds.

If you want to test this yourself, here’s the free worksheet I’m using in the experiment:

 

➡️ Core Message Finder (free)

Tomorrow I’ll add a day of email to the mix and share the full comparison. If you’re a creator with long-form content and want more visibility without doubling your workload, this will be useful.

— Erik

 

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PS: If you grabbed the worksheet already, reply and tell me your 3-word anchor. I’ll pick a few and show examples of how to tie any story back to it.